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Dianna Booher Talks to Bill and Michele about Her Book
Time-length-icon 7m 51s
Plays-icon 10
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Publish-date-icon January 14, 2015
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EPISODE DESCRIPTION

What More Can I Say: Why Communication Fails and What to Do About It! will provide nine counter-intuitive principles for success in getting your point across, expanding your influence, and persuading others to change their mind or behavior.
Communication always proves a challenge: People don’t go to the polls even though candidates and neighbors urge them to vote. Poor performers persist in bad habits. Employees say their bosses fail to listen to their ideas. Leaders grapple with employees who resist change.
With examples from politics, pop culture, business, and family life, this communications book will also identify 9 common reasons that individuals and organizations fail at changing hearts and minds—and provide concrete tips for a course correction!
With this book in hand, whether you’re in engineering, high-tech, financial services, the defense industry, or a non-profit, you’ll learn to shape a high-impact message that persuades. You’ll learn
–How to build or rebuild trust
–Why storytelling skills are essential for today’s professionals
–Why salespeople should stop “pitching”
–How to make things simple so customers and employees will engage
–Why empathy can be bad for your business and career
Jam-packed with practical examples and techniques, this book will show you exactly how to analyze your own communication for the pitfalls. Specifically you’ll learn how to shape conversations, presentations, offers, emails, feedback, or customer service to succeed in accomplishing the communication goal—whether to get others to accept change, put aside a bad habit, improve performance, buy your product, or give you the job!
Go to to www.WhatMoreCanISayTheBook.com for a longer overview of the book, a Discussion Guide for your team as they read the book and apply its principles, a downloadable grid of the book’s 9 laws, interview questions, an author bio, and downloadable photos.

http://www.booherresearch.com/books/what-more-can-i-say/

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